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Friday, October 2, 2015

BEA Potpourri Post

BEA is the midst of our busy fall as the team will be participating in NAIBA, NEIBA, Frankfurt & the Heartland Fall Forum over the the next few weeks.  Frankfurt is important for BEA as we get access to so many current customers as well as meeting many new prospects.  It will be s different feel as Frankfurt has consolidated the fair, closing Hall 8 (the English language Hall) and I suspect this will be a good thing and save me a couple of miles of walking between halls on a daily basis.  If you will be in Frankfurt, please visit the BEA booth: Hall 6.0 Stand B35 for a visit, we will have snacks and refreshments! 

We also enjoy going to as many of the regional events as we can staff, appreciating the direct feedback with booksellers as well as the time to talk with exhibitors one on one.  I am particularly excited about the Heartland Fall Forum for a number of reasons.  One, we are taking advantage of the chance to do a site inspection of McCormick.  That will be on Friday Oct. 9th at 9:30 - email me if you are interested in participating (  It has been 11 years since BEA was last in Chicago and it will be helpful to see the venue in person.  Here is the main reason for my excitement:  BEA will be doing a focus group with booksellers to hear first hand on the things we can be doing that better serve their needs at BEA.  I am very grateful to the ABA, the Great Lakes and Midwest Booksellers Association to helping BEA do this at the Heartland event.  

Some random thoughts and a couple of interesting links to share:

Thursday, September 17, 2015

Summer Sets and Fall Rises

Summer flies by faster and faster every year - it seems like there is more packed into less time, and by time you look up it is the middle of September.  BEA's summer is busy as both our budget and business plan are due at this time, leaving no downtime once the show closes around Memorial Day.  

There are high expectations as BEA takes a break from NYC for the 1st time since 2009 and returning to Chicago, it was 2004 the last time BEA enjoyed the friendly confines of McCormick.

We are buoyed by the anticipated increased number of booksellers and librarians who have been most vocal about BEA going somewhere besides Javits/NYC.  We are looking forward to going to the Heartland Fall Forum to engage with booksellers to get their feedback as well, making sure we continue all the things they love about BEA but also to try some new initiatives that will make BEA a better event for booksellers.  

To give people an idea of what to expect for 2016 other than the change in cities/venue, I can share a few things here as the Fall Season is kicking into high gear:

  • For concurrent events - the IDPF, the Audio Publishers Association and BEA Bloggers events will all be part of BEA.  
  • Make sure to book your hotel soon, if you were not aware, Microsoft Ignite will be sharing Chicago with BEA next May.  We have plenty of discounted hotels in our room block, but the sooner you book, the more options you will have to pick from.
  • BookCon comes to Chicago!!!   The is the first time that we are bringing our B2C Pop Event to a new location.  It will be one dedicated day, but clearly something that is working as now nearly 50% of the BEA show floor is hybrid space - meaning those companies participate in both BEA B2B and BookCon for Business to Consumer
  • We have rolled out new low cost exhibit options and have a new turn-key booth option from Freeman that will save people 25-50% on a traditional big custom booth.  Out goal is simple, make BEA less expensive and deliver more value.
There will be a lot more news coming on a more regular basis.  

Wednesday, June 10, 2015

More Post Show Data

I have attached a link below to some of the info we will share with BEA exhibitors as we review what went well and what can be improved upon going to Chicago.  Missing here is context that a conversation would allow, but hopefully this is at least interesting.